Works of Art

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colours that stand out: they’re filled with texture, depth and mood. Each ICON showcases a mastery of brush and paint and reflects the passion that the most experienced Project One artists bring to their craft. Available exclusively on the Madone SLR platform. Find your ICON below

Icon Collection



Amethyst/Bright Green/Purple Flip

Refliptive is a new twist on a coveted scheme of cycling’s past. Shades of amethyst and bright green flip to purple in changing light like a mood ring (if you’re always in a good mood). This scheme also features reflective logos.


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Black Gold

Black/Gold Metallic Flake

Up close, the Black Gold paint scheme is as classy as a dinner jacket. From a distance, the metallic flake and the raised dimensional logos give it a golden texture and depth.


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Prismatic Pearl

Prismatic Pearl/Trek Black Matte

Is every one of your rides a vision quest? Prismatic Pearl is a psychedelic, mind-bending paint scheme on a different plane of consciousness. It morphs in changing light to show every colour and shade of the rainbow.

Coming soon

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Chrome Tour

White Rose/Red Chrome/Black Chrome

Chrome Tour is the ICON scheme of choice for Trek-Segafredo’s Tour de France professional race team. Its multi-dimensional pearly white base colour is complemented with oversized chrome red and black team logos.


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Brushed Liquid Metal

Brushed Liquid Metal/Dark Smoke Tint

No two Brushed Liquid Metal paint schemes are alike. Beneath the glossy finish, the unique hand-scuffed undercoat has an industrial character with a deep, smoky tint.


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Candy Emerald Green

Candy Emerald Green

This is a scheme worthy of envy. It has a high-gloss finish, double green tint and dual candy green tonal logos. Green means 'go', but this green scheme means 'go fast'.


You dream it, we build it.

The six premium Project One ICON designs will turn heads wherever you ride. But if these don't suit your style, there are plenty of other colour options in Project One. Whether you favour bright and bold or sleek and subdued, start here and create your dream ride.