Everyone who rides is unique.
Their bike should be, too.
With Project One you can unleash your self-expression wherever you roll with hues that tell a story and perfectly match your style. These ultra-premium custom bikes are made with cutting-edge components and a seemingly endless palate of exquisite colors, plus paint schemes dreamed up by the most creative designers in the bike industry. Project One bikes are the most premium bikes we offer and our team of master artists and builders are ready to transform your wildest ideas into reality.
Your custom ride is four steps away
Choose your model
Choose one of our most-loved models to customize
Choose your paint
Choose from thousands of colors and design schemes
Choose your parts
Spec every component or choose a curated build
Begin the countdown
As fast as four weeks, your customized bike will be delivered to your local retailer and be ready to ride
Experience Project One
Be your own artist, or use one of ours
You design
When it comes to customizing, there are no wrong choices. Start by picking from a seemingly endless palette of colors, and subtle or bold logo designs to create a bike that perfectly matches your style.
Let your creativity soar.
We design
Too many options can be overwhelming — we’ve simplified it for you with curated designs you’re sure to fall in love with. Pick an ultra-premium paint scheme, then cherry-pick your favorite components. Our master painters and mechanics will bring your dream to life right here at our headquarters in Waterloo, WI.
Custom road bike family
Choose your custom road bike
Ride fast, ride far, or ride light with a Project One road bike. No matter how hard you pedal, it’s sure to look fast.
Madone SLR
Madone is speed incarnate—it combines everything we know about going fast into one swift superbike.
Domane SLR
Domane’s road-smoothing tech helps you ride with more speed and comfort on every ride.
Domane+ SLR
Domane+ is our lightest, quietest e-road bike with a subtle boost for all-day adventures and the fastest group rides.
Émonda SLR
Émonda is super light, incredibly balanced, and just aero enough to make it our fastest-ever climbing bike.
Checkpoint SLR
Checkpoint is made for gravel aficionados who mainly ride off-pavement and want tons of capability.
Speed Concept
Speed Concept is the most aero bike we've ever made—and it's your best choice for your fastest triathlon bike splits and time trials.
The benchmark of bike beauty
“The Trek team offers exceptionally crafted, exclusive custom paint jobs on their bikes unlike any other in the bike industry... Trek pulls out all the stops to make the custom bike experience a reality for their loyal fans.”
- Design & Innovation Award, 2022
